Document Illustrates the Financial Benefits of Conducting “Card-Present” Transactions
Scottsdale, AZ April 17, 2012—Apriva, the leading provider of end-to-end wireless transactions and secure information solutions, announced the availability of a white paper that describes how home services businesses, such as plumbers, HVAC contractors, landscapers, and other merchants, can leverage wireless card payment processing solutions to receive favorable “card-present” interchange rates, resulting in lower transactional costs. Authored by noted market research firm Frost & Sullivan, the white paper: “Wireless Payments Processing for Home Services Businesses: The Many Benefits of Card-Present Payments,” is available free of charge to merchants, merchant acquirers, and financial institutions.
The document provides a detailed overview of the factors that determine the varying interchange rates that card brands apply to merchants for accepting card-based payments. According to the white paper, merchants that use “made-for-purpose” terminals and smartphone applications to process card payments in the field receive rates that are substantially lower than those businesses that either call credit details into a central office, or rely on old imprinting machines to make copies of credit card information. The white paper also suggests several strategies that home services businesses can easily implement to lower interchange rates and improve customer service.
“Ensuring cardholder privacy and data security is the overriding factor for card brands when determining interchange rates for merchants,” said Stacey Finley Tappin, vice president for sales and marketing for Apriva. “The Frost & Sullivan white paper provides home services merchants with an excellent synopsis of the factors that impact interchange rates, and describes in detail how technologies like made-for-purpose terminals and smartphone apps, can significantly reduce payment processing costs.”
For more information on receiving the Frost & Sullivan white paper, and to request an electronic copy, email Apriva at firstname.lastname@example.org.
Founded in 1999, Apriva is the leading provider of end-to-end wireless transactions and secure information messaging solutions that meet the exacting security and reliability requirements of financial services providers, government entities, and public service sectors. Through its two operating groups, Apriva Point of Sale (POS) and Apriva Information Security Systems (ISS), the company offers customers fully-managed, end-to-end, security solutions that incorporate hardware, software, network infrastructure and management tools. For more information, visit www.apriva.com.
Parallel Communications Group