Apriva Wallet Selected for ETA Technology Product Showcase

Mobile Commerce Platform Enables Merchant Acquirers and ISOs to Offer High-Margin, Value Added Services to Merchants

Scottsdale, AZ April 10, 2012—Apriva, the leading provider of end-to-end wireless transactions and secure information solutions, announced that Apriva Wallet™, its innovative and multi-functional mobile commerce platform, has been selected by the Electronic Transaction Association (ETA) for inclusion in the ETA Technology Product Showcase, which will take place during the ETA Annual Conference and Expo at the Mandalay Bay Hotel in Las Vegas. The Technology Product Showcase is scheduled for April 18 at 12:30 pm.  As part of the showcase, Apriva will provide an in-depth demonstration of Apriva Wallet from the event’s main stage.

“The ETA Technology Product Showcase is a high-profile event that gives audience members detailed demonstrations of next-generation technologies that enable providers to increase revenue and drive customer engagement,” said Stacey Finley Tappin, Apriva’s vice president of sales and marketing. “We are very proud that ETA recognizes the inherent value and vision that resides in Apriva Wallet.  We look forward to showing how this offering can make an immediate and tangible impact in the business performance of acquirers and ISOs.”

Released in early 2012, Apriva Wallet is a technology-neutral, cloud-based mobile commerce platform that is designed to serve the exacting requirements of merchant acquirers. The solution supports magnetic stripe, NFC and EMV payment technologies, and can integrate with over 30 payment processing platforms, as well as leading financial institutions and wireless carriers. The Apriva Wallet offers a comprehensive array of features that enable acquirers and ISO’s to build revenue and strengthen relationships with merchants. Among these are comprehensive loyalty programs, location-based mobile marketing solutions that incorporate advertising, couponing, and social media, and intuitive opt-in and redemption capabilities. In addition, the Apriva Wallet offers merchants a number of back office reporting and analytics capabilities, and can also securely store consumer identification cards, including driver licenses, and other forms of ID.

The Apriva Wallet is completely secure, and allows merchants to meet exacting PCI standards. It can be offered as a white label solution that can be branded by merchants.

In addition to participating in the Technology Product Showcase, Apriva will exhibit many of its POS and mobile commerce solutions at ETA. Among these include its robust AprivaPay™ mobile payment solution that is compatible with iPhone, Android™, Windows Mobile®, and BlackBerry® devices, as well as browser-based phones. The company will also display its market leading wireless payment gateway services that support a myriad of made-for-purpose terminals and vending machines. Apriva will be located at booth 132 throughout the exhibition, which runs April 17th through 19th.

About Apriva
Founded in 1999, Apriva is the leading provider of end-to-end wireless transactions and secure information messaging solutions that meet the exacting security and reliability requirements of financial services providers, government entities, and public service sectors. Through its two operating groups, Apriva Point of Sale (POS) and Apriva Information Security Systems (ISS), the company offers customers fully-managed, end-to-end, security solutions that incorporate hardware, software, network infrastructure and management tools. For more information, visit www.apriva.com.

Apriva Contacts:
Robin Rotz
Apriva
480-421-1275
rrotz@apriva.com

Glenn Goldberg
Parallel Communications Group
516-705-6116
ggoldberg@parallelpr.com