Mobile Loyalty Solution Unites Apriva and EmbedCard Technologies for
Digital Marketing, Customized Offers, and Expanded Customer Experiences
Scottsdale, Ariz. and Biloxi, Miss., December 19, 2018 – Apriva, LLC, a technology company providing an adaptive platform for secure mobile communications and omnichannel payments, and Margaritaville Resort & Family Entertainment Center, a resort destination with the largest family entertainment center on the Gulf Coast, announce the launch of the Escape Power-Up mobile application for resort guests and the general public.
Named after the resort’s innovative Escape Family Entertainment Center—with over 200 arcade games, Volcano Rock Wall, Sky Trail™ Ropes Course, the nation’s first Indoor Cloud Coaster, and much more—the Escape Power-Up app enables Margaritaville Resort & Family Entertainment Center to stay top of mind even when guests check-out. Since Escape is open to the public, Margaritaville Resort & Family Entertainment Center maintains a strong community presence and will use the app to keep the local audience engaged.
“Margaritaville Resort & Family Entertainment Center is focused on customer experience, and their strategy ensures resort guests have exceptional experiences—both in-person and in-app,” said David Riddiford, president at Apriva. “We are proud to partner with them on their mobile loyalty app and are excited to help them expand their digital reach.”
The mobile app integrates Margaritaville Resort & Family Entertainment Center’s existing Escape closed-loop stored-value gaming credits, powered by EmbedCard, and supports secure credit and debit payments. Apriva’s Loyalty Studio web component delivers an easy-to-use interface for Margaritaville’s marketing team to generate in-app gaming offers, publish in-app banner ads, and send in-app messages for upcoming resort events.
“We are glad to work with Apriva, who delivered the secure mobile payment platform and custom loyalty features we needed,” said Jay Jordan, director of marketing & entertainment at Margaritaville Resort & Family Entertainment Center. “Apriva has united their cashless payments expertise and digital marketing with EmbedCard’s Escape Card validations, balances, and credit reloading. The result is a user-friendly and appealing mobile app that truly compliments our entertainment adventures.”
Specifically, the Escape Power-Up app digitizes Margaritaville Resort & Family Entertainment Center’s existing loyalty program and allows for the mobile delivery of incentives, personalized offers and communications. The app allows customers to skip the kiosk lines and fund their Escape Cards from their smartphones. And Apriva’s integration with EmbedCard allows users to see their credit balance for game play, e-Tickets earned, and points to the next loyalty program tier.
“Margaritaville Resort & Family Entertainment Center provides a beachy state of mind for fun escapes,” said Joe Farruggio, chief operating officer at the resort. “Our partnership with Apriva unites our one-of-a-kind customer experience with the exciting mobile technology our guests expect from world-class destinations.”
Formed in 2003, Apriva is a technology company providing an adaptive platform for secure mobile communications and omnichannel payments. The company’s mobile-first technologies meet the exacting security and reliability requirements of financial services providers, commercial enterprises, government entities, public service sectors, and independent sales organizations. Through its two operating groups, Apriva Payments and Apriva Mobile Security, the company offers fully-managed, end-to-end security solutions supporting commerce and communications. For more information, please visit Apriva.com.
About Margaritaville Resort & Family Entertainment Center
Margaritaville Resort & Family Entertainment Center is a resort destination developed by Biloxi Lodging, LLC. The resort features 371 guest rooms, Jimmy Buffett’s signature Margaritaville Restaurant, LandShark Bar & Grill, and Escape—a 55,000 square foot Family Entertainment Center open to everyone (not just guests) that includes over 200 arcade games, virtual reality experiences, a 48-foot Volcano Rock Wall, Sky Trail™ Ropes Course, multi-game Virtual Sport Simulators, Boutique Bowling, the nation’s first Indoor Cloud Coaster, and more—plus a resort pool with water playground, pool bar, lazy river and kids splash pad. For more information on the resort, visit www.margaritavilleresortbiloxi.com, or follow Margaritaville Resort & Family Entertainment Center on Facebook at www.facebook.com/Margaritaville-Resort-Biloxi and Twitter @mvilleblx.