Apriva Introduces Partnership Program for AprivaPay™ Resellers

New Initiative Provides Resellers with Comprehensive Sales and Marketing Support for AprivaPay Mobile Payment Transactions Platform

ETA, Las Vegas, NV April 13, 2010—Apriva, the leading provider of end-to-end wireless transactions and secure information solutions, today announced the launch of a new partnership program for AprivaPay™ and AprivaPay™ Professional resellers. The AprivaPay Partnership Program is developed for partners looking to the burgeoning mobile merchant market as a strategic vehicle to expand market share, increase revenues and profits, and enhance customer loyalty.

“Apriva recognizes the key role our resellers play in delivering value added solutions to merchants who are looking to leverage the significant benefits of mobile payments,” said Bill Clark, general manager and executive vice president, North America, of Apriva’s Point of Sale division. “The AprivaPay Partnership Program supports these partners by delivering comprehensive sales and marketing tools that reinforce Apriva’s position as a respected provider of compelling and differentiated mobile card payment platforms.”

AprivaPay Partnership Program offers training and educational tools for both sales teams and customers that describe in-depth the technology, functionality, product differentiation and end-user benefits of AprivaPay and AprivaPay Professional. The sales and marketing tools include partner-branded webinars, mobile-enabled product videos, presentations and end-user promotional collateral, such as data sheets, advertising, and mailers. This wide-ranging support program helps position Apriva’s partners as cutting-edge resellers of the most advanced mobile payment devices in the market. The AprivaPay Partnership Program is available for all Apriva resellers and offers a co-branding option to leverage Apriva’s brand recognition and its market-leading position in secure wireless transaction solutions.

About AprivaPay and AprivaPay Professional AprivaPay and AprivaPay Professional are comprehensive wireless Point-of-Sale (POS) solutions that enable mobile merchants to process credit card payments securely through mobile phones, PDAs and smartphones. AprivaPay is a browser-based application that allows processing credit card transactions on web-enabled mobile phones through a secure interface. This gives merchants the ability to accept card payments on-the-go through virtually any browser-based cell phone including iPhone®, Android™, Blackberry® and Windows Mobile®. AprivaPay Professional is a smartphone application that enables merchants to seamlessly transform their devices into full-featured credit card processing terminals simply by downloading Apriva’s secure transaction processing software. This software can be combined with an optional printer/magnetic strip reader, resulting in a unique low-cost alternative to existing standalone credit card terminals.

About Apriva

Founded in 1999, Apriva is the leading provider of end-to-end wireless transactions and secure information messaging solutions that meet the exacting security and reliability requirements of financial services providers, government entities, and public service sectors. Through its two operating groups, Apriva Point of Sale (POS) and Apriva Information Security Systems (ISS), the company offers customers fully-managed, end-to-end, security solutions that incorporate hardware, software, network infrastructure and management tools. For more information, visit www.apriva.com.

Apriva Contacts:
Robin Houston

Glenn Goldberg
Parallel Communications Group