Apriva Introduces AprivaPay™ and AprivaPay™ Professional

Comprehensive Solutions Enable Mobile Merchants to Process Credit Card Payments Directly Through Mobile Phones, PDAs and Smartphones

Scottsdale, AZ January 19, 2010—Apriva, the leading wireless transactions and secure information solutions provider, has announced the availability of two wireless Point-of-Sale (POS) solutions designed specifically to serve the needs of mobile merchants. AprivaPay™ is a browser-based application that allows businesses to directly process credit card transactions through web-enabled mobile phones. AprivaPay™ Professional is a smartphone application that enables merchants to seamlessly transform their devices into full-featured credit card processing terminals. Both AprivaPay and AprivaPay Professional offer unprecedented reliability, flexibility and cost-efficiency, and exceed the most stringent security standards. They are available immediately through Apriva’s national network of distribution partners.

“Customers expect to pay for purchases in the method most convenient for them, regardless if they are in a store, at home, or at a remote site. More often than not, this translates into card-based payments,” explains Bill Clark, executive vice president, North America, of Apriva’s Point of Sale division. “AprivaPay and AprivaPay Professional continue Apriva’s longstanding ability to give merchants a simple and reliable method to accept and process credit card transactions in the field. Our latest solutions are easy to access, easy to use, and adhere to the strictest security standards in the industry. Most importantly, they allow mobile merchants to improve efficiency, reduce operating costs, and enhance customer service.”

AprivaPay: Browser-based Simplicity
AprivaPay gives merchants the ability to accept card payments on-the-go, through virtually any browser-based cell phone including iPhone®, Android™, Blackberry® and Windows Mobile®. There’s no need for users to purchase hardware or download software. Once the merchant accesses AprivaPay through the browser on their phone, all the relevant transaction information is input through a secure interface. Apriva manages all transaction processing through its advanced proprietary gateway, giving customers the confidence that each transaction is complete and fully secure.

AprivaPay Professional: Full-featured Functionality
AprivaPay Professional is a robust solution that turns any compatible smartphone into a credit card terminal. By downloading Apriva’s secure transaction processing software onto their device, mobile merchants can leverage the same functionality as any traditional credit card processing terminal. Merchants also can combine the AprivaPay Professional software with an optional printer/magnetic strip reader, giving businesses a unique low-cost alternative to the standalone credit card terminals currently on the market. AprivaPay Professional customers can even process transactions when they do not have network connectivity by securely storing encrypted transactional data and generating authorizations once network coverage resumes.

AprivaPay Professional is currently available on Windows Mobile platforms, with Android, iPhone and BlackBerry versions set for release in the coming weeks.

More Flexibility, More Profits
As the leading provider of secure wireless transaction technology in North America, Apriva is the only vendor that can offer merchants a comprehensive end-to-end solution that fits into the varied needs of mobile merchants. Both AprivaPay and AprivaPay Professional deliver robust and secure processing technologies that meet all security and privacy requirements. Merchants are not required to purchase any hardware, and can utilize their preferred devices and network providers with both solutions. In addition, AprivaPay and AprivaPay Professional customers have access to Apriva’s comprehensive service and support, ensuring that both merchants and channel partners have around-the-clock support to address any issue.

“Our research indicates that a growing number of businesses are interested in a cost-effective tool to process credit card payments through their mobile phones,” says Vikrant Gandhi, an analyst with Frost & Sullivan. “AprivaPay and AprivaPay Professional offer a reliable, secure, and comprehensive solution for businesses that can benefit from processing credit card payments in the field. These solutions offer a strategic fit to merchants who see remote credit card processing capabilities as an important element to grow their businesses.”

AprivaPay and AprivaPay Professional are available through Apriva’s nationwide network of partners, including most leading banks, merchant acquirers, credit card processors and independent sales organizations (ISOs.) To learn more, visit www.aprivapay.com.

About Apriva:

Founded in 1999, Apriva is the leading provider of wireless transactions and secure information messaging solutions that meet the exacting security and reliability requirements of financial services providers, government entities, and public service sectors. Through its two operating groups, Apriva Point of Sale (POS) and Apriva Information Security Systems (ISS), the company offers customers fully-managed, end-to-end, security solutions that incorporate hardware, software, network infrastructure and management tools. For more information, visit www.apriva.com.

Apriva Contacts:
Robin Houston
Apriva
480-421-7033
rhouston@apriva.com

Glenn Goldberg
Parallel Communications Group
516-705-6116
ggoldberg@parallelpr.com