Apriva Certifies Heartland Payment Systems® For Apriva Vend Cashless Payment Solution

Recognized Financial Services Provider Will Market and Support Apriva Vend Services to Bottlers and Full Line Operators

NAMA OneShow, Chicago, IL, April 28, 2010—Apriva, the leading provider of end-to-end wireless transactions and secure information solutions, today announced that Heartland Payment Systems®, one of the nation’s largest payments processors, has been certified by Apriva. The certification allows Heartland Payment Systems to provide Apriva Vend cashless payment solutions to bottlers and full line operators throughout North America. As part of this initiative, Heartland’s MicroPayments sales team will participate in Apriva Vend’s Cashless Coach certification program, which is designed to provide comprehensive education and support to authorized Apriva Vend channel partners.

“We are very pleased that Heartland Payment Systems has chosen to offer Apriva Vend to merchants in the unattended payments space,” said Bill Clark, executive vice president and general manager, North America, of Apriva’s Point of Sale division. “As an organization that has a long history in providing comprehensive card processing and payment solutions to merchants, Heartland understands the intrinsic benefits that card-based payments offer to the vending community. We see Heartland as a perfect partner to deliver Apriva Vend services to this growing market.”

Apriva Vend is a complete, flexible cashless vending solution that is fully PCI (Payment Card Industry) compliant. Apriva Vend integrates secure wireless technology and transaction tokenization with advanced hardware from MEI, Tier 1 wireless communication providers, leading financial services providers, and powerful back office software tools. As a result, Apriva Vend simplifies the process involved with deploying cashless solutions, while also giving merchants faster access to funds than most competitive services available in the market. In addition, Apriva Vend’s Cashless Coaches provide step-by-step support to customers looking to leverage the demonstrable benefits of cashless technology. Bottlers and operators can also use Apriva Vend to identify locations that offer the highest ROI potential for both cashless and combined cash and cashless payments.

“Heartland is excited to join with Apriva to offer cashless payments services to unattended merchants,” remarked Ron Farmer, executive director at Heartland MicroPayments. “We believe that Apriva Vend can satisfy these merchants’ business challenges through a very flexible solution that will enable them to grow revenue, expand margins, and enhance customer loyalty. By integrating Heartland’s own robust technologies and services with Apriva Vend, we believe this is a compelling solution.”

AprivaVend is now available through select Apriva partners. For more information, visit www.AprivaVend.com.

About Apriva
Founded in 1999, Apriva is the leading provider of end-to-end wireless transactions and secure information messaging solutions that meet the exacting security and reliability requirements of financial services providers, government entities, and public service sectors. Through its two operating groups, Apriva Point of Sale (POS) and Apriva Information Security Systems (ISS), the company offers customers fully-managed, end-to-end, security solutions that incorporate hardware, software, network infrastructure and management tools. For more information, visit www.apriva.com.

About Heartland Payment Systems
Heartland Payment Systems, Inc. (NYSE: HPY), the 5th largest payments processor in the United States, delivers credit/debit/prepaid card processing, payroll, check management and payments solutions to more than 250,000 business locations nationwide. Heartland is the founding supporter of The Merchant Bill of Rights, a public advocacy initiative that educates merchants about fair credit and debit card processing practices. For more information, please visit HeartlandPaymentSystems.com, MerchantBillOfRights.org, CostOfABurger.com  and E3secure.com.

Robin Houston

Glenn Goldberg
Parallel Communications Group

Leanne Scott Brown
Heartland Payment Systems