Apriva - Press Release

Apriva® Press Releases

FOR IMMEDIATE RELEASE

Givex and Apriva Take Gift & Loyalty Mobile with Successful Integration

October 17, 2006 (Toronto, ON) - Givex Corporation, a card management company specializing in customer acquisition and retention products, and Apriva, the leading wireless solutions provider, today announce the successful integration of Givex gift card and loyalty program processing capabilities.
The Apriva now supports the full range of Givex gift and loyalty transaction types which enables Givex to become Class A certified on the Apriva Intelligent Gateway to process stored value and loyalty transactions on Wireless and IP networks in real time.

“This integration creates new opportunities for businesses with mobile staff, enabling them to leverage stored value as a payment option from any location,” affirms Patrick Brown, VP Marketing, Givex. “Furthermore, the ability to process Givex loyalty transactions creates new opportunities to retain both new and current clients.”

“Apriva’s secure wireless technology complements the well-defined gift and loyalty program already in place at Givex,” states Paul Coppinger, President of Apriva. “Completing the certification process and integration with Givex will provide for more convenient and efficient transactions and we are pleased to continue the momentum of our Alliance Program with the addition of Givex.”

About Givex
Givex, winner of European Retail Solutions' Card Based Solution of the Year, is a global provider of powerful card management technologies. Our focus is to deliver excellent customer acquisition and retention tools that optimize revenue for our partners. Our experience, reliability and commitment to building long term partner relationships has helped establish Givex as an industry leader in North America and Europe. For more information, visit www.givex.com.

About Apriva:
Founded in 1999, Apriva is the leading wireless solutions provider integrating the hardware, software and network infrastructure required to develop and deploy high-performance high-reliability solutions in the Point of Sale (POS) and Secure Mobile Messaging markets. Apriva offers end-to-end solutions including Point of Sale, Handheld Smart Card Readers and Secure Mobile Messaging, Direct Store Delivery and Subscriber Acquisition that make it easy and cost-effective to develop, deploy and maintain highly secure and reliable business critical mobile applications. Visit www.apriva.com for more information. Apriva – Proving the Possibilities.

For more information, contact:
Public Relations: Cara Mormino, 602-885-3389,
cara@rocketcreative.com