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Apriva® Press Releases

FOR IMMEDIATE RELEASE

Hypercom Brings Wireless Payment Terminals to the Arizona State Fair,
Enabling Ride Tickets to be Purchased by Credit & Debit Card at All Booths
Company Teams with Element Payment Services & Apriva to Provide Complete Wireless Solution


Phoenix, AZ, October 0, 2006 -- Hypercom Corporation (NYSE: HYC) today announced that its wireless payment technology will enable 2006 Arizona State Fair visitors to pay for rides with credit and debit cards at all ticket booths on the midway, extending electronic payments to areas that cannot be reached with wired connectivity and also allowing the fair to accept debit cards for the first time. The use of Hypercom’s Optimum M2100 wireless payment terminals at the ticket booths will eliminate the need for attendees to carry cash to buy ride tickets or wristbands.

The wireless terminals are expected to speed lines, increase ticket sales, minimize cash handling and enhance guest convenience at the fair, which opens in Phoenix on October 13 and runs through November 5 (closed Mondays). The devices will also be used at future Arizona State Fairs as well as at other fairgrounds events that previously have not accepted credit card payments, including the Maricopa County Fall Beautiful Home & Landscape Show, Crossroads of the West Gun Show, Way Out West Bird Expo and Ter-Mark Gun Show.

“Taking credit cards for rides has always been a challenge because we move the ticket booths regularly to accommodate different fair layouts, so installing the cables required to carry the transactions over a wired connection for each event has been impractical as well as expensive. In addition, we have never been able to accept debit cards,” said Kristi Walsh, Marketing Director for the Arizona State Fair. “With these wireless payment terminals from Hypercom, we can offer both credit and debit card payments while also maintaining flexibility in ticket booth and attraction placement to continually improve the guest experience.”
The terminals were sold and placed by Element Payment Services, a provider of point-of-sale equipment and payment solutions to more than 30,000 merchants around the country. All transactions will be routed to the credit card processor through gateways provided by Apriva, a wireless solution provider whose wireless point-of-sale services enable merchants to process financial transactions from any location using major credit card processors. Hypercom, Element and Apriva are all based in Arizona.

The Hypercom Optimum M2100 wireless terminal is a compact, high-speed, battery-operated device that facilitates fast, secure point-of-sale transactions for restaurants, delivery services, car rental companies, sports stadiums, medical facilities, kiosks and other businesses that require non-stationary payment systems. Its small form factor will enable easy placement in the tight booth space.

About Hypercom Corporation (www.hypercom.com)

Global payment technology leader Hypercom Corporation (NYSE: HYC) delivers a full suite of high security, end-to-end electronic payment products and services. The company’s solutions address the high security electronic transaction needs of banks and other financial institutions, processors, large scale retailers, smaller merchants, quick service restaurants, and users in the transportation, healthcare, prepaid, unattended and many other markets. Hypercom solutions enable businesses in more than 100 countries to securely expand their revenues and profits.

About Apriva (www.Apriva.com)
Founded in 1999, Apriva is the leading wireless solutions provider integrating the hardware, software and network infrastructure required to develop and deploy high-performance high-reliability solutions in the Point of Sale (POS) and Secure Mobile Messaging markets. Apriva offers end-to-end solutions including Point of Sale, Handheld Smart Card Readers and Secure Mobile Messaging, Direct Store Delivery and Subscriber Acquisition that make it easy and cost-effective to develop, deploy and maintain highly secure and reliable business critical mobile applications. Visit www.Apriva.com for more information. Apriva – Proving the Possibilities.

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Hypercom and Optimum & Design are registered trademarks of Hypercom Corporation. All other products or services mentioned in this document are trademarks, service marks, registered trademarks or registered service marks of their respective owners. This press release includes statements that may constitute forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, including statements regarding market acceptance of new products, product performance, product sales, revenues and profits. These forward-looking statements are based on management’s current expectations and beliefs and are subject to risks and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements. In particular, factors that could cause actual results to differ materially from those in forward-looking statements include, industry, competitive and technological changes; the loss of, and failure to replace any significant customers; the composition, timing and size of orders from and shipments to major customers; inventory obsolescence; market acceptance of new products and services; the performance of suppliers and subcontractors; risks associated with international operations and foreign currency fluctuations; the state of the U.S. and global economies in general and other risks detailed in our filings with the Securities and Exchange Commission , including the Company's most recent 10-K and subsequent 10-Qs. Forward-looking statements speak only as of the date made and are not guarantees of future performance. We undertake no obligation to publicly update or revise any forward-looking statements.

For more information, contact:
Public Relations: Cara Mormino, 602-885-3389,
cara@rocketcreative.com

 

 

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